Last Updated: March 25, 2025

Artville Co (“Artville,” “we,” “us,” and “our”) values your trust and is committed to protecting your privacy. This Privacy Policy applies to information collected by Artville Co in connection with our online marketplace for African art, including paintings, photography, and sculptures. This includes information collected through our website, branded pages on third-party platforms (e.g., social networking services), and other online communications, as well as offline through our Customer Support Team and events (collectively, “Artville Services”). If you have any questions or concerns regarding this notice, please contact us at info@theartville.co.

This Privacy Policy explains what information may be collected through the Artville Services, how such information may be used and/or shared with others, how we safeguard it, and how you may access and control its use in connection with our marketing communications and business activities. By using the Artville Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use the Artville Services.

1. Important Information

Purpose of this Privacy Policy:

This privacy notice aims to give you information on how Artville collects and processes your personal data through your use of Artville Services.

This website is not intended for children, and we do not knowingly collect data relating to children.

It is important that you read this privacy notice together with any other notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

• Your Duty to Inform Us of Changes: It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

• Third-Party Links: This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

2. Information Collection

When you use Artville Services, we may ask you to provide certain personal information to obtain our products or use our services. For example, we may ask for information when you register to create an account, update your information, shop in our gallery, use certain features, access, upload or download content, purchase products or services, enter into sweepstakes or other promotions, fill out a survey, request customer support, or otherwise communicate with us.

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store, and transfer different kinds of personal data, which we have grouped together as follows:

• Identity Data: first name, last name, username or similar identifier, title, and gender.

• Contact Data: email address, telephone number, and shipping address.

• Technical Data: internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other details about the devices you use to access Artville Services.

• Profile Data: your username and password, your interests, preferences, and feedback.

• Usage Data: information about how you use our website, products, and services.

• Marketing and Communications Data: your preferences in receiving marketing from us and our third parties.

• Financial Data: Payment information (credit card details)

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses.

• Information You Provide When You Participate in an Online Survey or Other Research: We may also collect information you provide us in connection with participating in an online survey or as a research panel participant. This may include, but may not be limited to, information about your shopping habits, lifestyle preferences, interests and hobbies, health, physical or behavioral characteristics, or other demographic information, as well as photos, videos, and other user-generated content.

• Information You Provide When You Make a Purchase: If you make a purchase from us, you will be required to provide a credit/debit card number and related financial information (such as CVV, expiration date, and billing address), or other payment information (such as a PayPal or Apple Pay account), depending on the form of payment you choose.

• Information You Provide about a Third Party: You may decide to provide us with another person’s information (such as name, email, address, or phone number) so that we may recommend or send products or services to such person, or so that we may facilitate your communication with other people.

• Information You Provide Through Social Media: You may also be given the option to link to your Facebook or other social media accounts through the Artville Services. When you do, we may automatically receive certain information from you based upon your privacy settings on those sites. This may include, but may not be limited to, name, user name, demographic information, updated address or contact information, location, interests, and publicly-observed data, such as from social media and online activity.

• If you fail to provide personal data: Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with products or services). In this case, we may have to cancel the contract you have with us and notify you accordingly.

• Information Collected Automatically: Whenever you visit or interact with Artville Services, Artville, as well as any third-party advertisers and/or service providers, may use a variety of technologies that automatically or passively collect information about your online activity. This information may be collected in the following ways:

  • Usage Information: We may use cookies, web beacons, pixel tags, mobile analytics software, log files, or other technologies to collect certain information about your online activity, and interactions with our emails, online and mobile advertisements, and to allow us to keep track of analytics and certain statistical information which enables Artville to improve Artville Services and provide you with more relevant content and advertising.

    For example, we may automatically or passively collect certain non-personal information from you, including your browser type, mobile device manufacturer, mobile carrier, phone number, operating system, activations, content, products or services you purchase or access, the page served and the preceding page views or websites visited, any mobile device activity and configurations, and email client.

    We may also automatically collect information about your use of the Artville Services, including the date and the time you visit the Artville Services, use or click through to any of the Artville Services, the areas or pages of the Artville Services that you visit, the amount of time you spend viewing or using the Artville Services, the number of times you return to the Artville Services, other click-stream or site usage data, emails that you open, forward or click-through to our Artville Services, and other sites that you may visit.

  • Device Information: We may automatically collect your IP address or other unique identifier (“Device Identifier”) for the computer, mobile device, tablet or other devices (collectively, “Device”) you use to access the Artville Services, including the hardware model and mobile network information. We may use a Device Identifier to, among other things, provide the Artville Services, help diagnose problems with the servers our system operates on, analyze trends, track users’ web page, email and mobile application movements/activities, help identify or gather broad demographic information for aggregate use, and retarget online and mobile advertisements to you across computers or devices you may use.

  • Geolocation Information: We may collect information about the location of your Device when you access or use the Artville Services. In addition, if you choose to turn on your Bluetooth, Wi-Fi, or other geolocation functionality when you use our mobile applications, we may collect and use your geolocation information.

  • Third-Party Service Providers: We may use third-party service providers to support the Artville Services. Some of these service providers may use technology such as cookies, web beacons, pixel tags, log files, or other technologies to receive, collect, and store information on our behalf.

  • Third-Party Analytic Technologies: We may use third parties’ analytics and tracking tools, such as Google Analytics, Google Ads, Facebook Custom Audience, Pinterest, and others, to help us track, segment and analyze usage of the Artville Services, and to help us or those third parties serve more targeted advertising to you on the Artville Services and across the Internet. These tools may use technology such as cookies, web beacons, pixel tags, log files, Flash cookies, or other technologies to collect and store non-personal information. They may also combine information they collect from your interaction with the Artville Services with the information they collect from other sources. We do not have access to, or control over, these third parties’ use of cookies or other tracking technologies. To learn more about your advertising choices relating to the collection and use of your information, please see the Opt-Out section below.

• Information from Other Sources: We may obtain information about you from other trusted third-party sources to update or supplement the information that you provide or that we collect automatically. This includes, for example, information from public databases or data aggregators that may include your demographic information, media consumption, previous purchases, shopping habits, loyalty program information or lifestyle preferences. We may also receive information about you from our partners and service providers, (including, for example, business partners, analytics vendors, advertising networks, and search information providers).

  We may use this information to help us maintain the accuracy of the information we collect, personalize your experience with Artville Services, target our communications so that we can inform you of products and services or other offers that may be of interest to you, to measure ad quality and responses, and for internal business analysis or other business purposes.

• Combination of Information: We may combine the information we receive from you and about you, including information you provide to us and information we automatically collect through Artville Services, as well as information collected across other computers or devices that you may use, from other online or offline sources, and from third-party sources. This combined information may be used in any manner detailed in this Privacy Policy.

3. Legal Basis for Using Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to process your order for it to be shipped to you.

• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

• Where we need to comply with a legal or regulatory obligation.

• Respond to your questions or requests and provide customer service;

• Manage your account and registration;

• Troubleshoot issues, bugs, or defects related to your account or activities;

• Provide you with access to certain features of Artville Services;

• Validate, confirm, verify, deliver, and track your order (including to arrange for shipping, handle returns and refunds, and contact you about your orders, including by telephone), and send you related information, coupons, products, or samples;

• Verify your identity or communicate with you about your activities with respect to Artville Services;

• To use and disclose your credit, debit, or payment card or other financial information only to process payments and prevent fraud;

• Contact you with regard to your use of Artville Services and, in our discretion, changes to any Artville policy;

• Develop new products or services and to enhance current products and services;

• Protect the security or integrity of Artville Services and our business, such as by protecting against and preventing fraud, unauthorized transactions, claims and other liabilities, and managing risk exposure, including by identifying potential hackers and other unauthorized users; and

• For other purposes as disclosed at the time you provide your personal information or otherwise with your consent.

4. Data Security

We have implemented reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. These measures include encryption, firewalls, and secure socket layer (SSL) technology. However, no data transmission over the Internet or electronic storage system is completely secure. Therefore, we cannot guarantee the absolute security of your information.

5. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

6. Your Rights

You have the following rights regarding your personal information:

• Access: You have the right to request access to the personal information we hold about you.

• Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.

• Erasure: You have the right to request that we erase your personal information under certain circumstances.

• Objection: You have the right to object to the processing of your personal information under certain circumstances.

• Restriction: You have the right to request that we restrict the processing of your personal information under certain circumstances.

• Portability: You have the right to request that we transfer your personal information to another organization or directly to you under certain circumstances.

• Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.

To exercise any of these rights, please contact us at info@theartville.co.

7. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post the updated Privacy Policy on our website and update the “Last Updated” date above. Your continued use of the Artville Services after any changes to this Privacy Policy constitutes your acceptance of the revised Privacy Policy.

8. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at: info@theartville.co